Everyone and every business has their own unique DNA and culture. Therefore, you should want to capture your true identity and display it in a way to differentiate yourself from competitors. Collaborate with a marketing consulting group with your visions in order to produce the product that you desire. I am confident that once you start, you will inspire each other to create an artistic expression of your own unique brand.

So hopefully by now you are making videos, or at least, thinking about it because you know that you should. If you’re not, here’s some different ways of BRAND BOOSTING with using videos that may get you motivated!

Introduction Videos

Introduce yourself and the team. Explain what you do and your passions. Keep it short, sweet and straight to the point. Share your origin story. People enjoy hearing about success. This approach is great for individuals, teams, small business and larger companies. It’s always nice to put a face with a name and also to let people know what your passionate about and your “Why”.

Feature Social Proof Everywhere

The biggest satisfaction in any business should be your happy customers, so they should be your biggest brand advocates and the walking billboards. Online testimonials are great and they help with rankings, but yet videos of clients bragging about you and your services is hard to match. I would recommend doing both. Customers love watching videos of other people testifying about their experiences with a brand. So let your excited customers educate your audience in front of the camera and post that material everywhere. It’s ok to boast about great service, you deserve it by working hard and keeping your customer’s satisfaction in the forefront.

Feed the Cravings of Your Audience

Almost 75% of people prefer watching videos rather than reading text. When they are intrigued with a topic, the visual is the ultimate mind stimulator. You can record videos on your phone or you can hire a service to do videography sessions for you. Either way you should implement providing visual content to show off your company culture while making it relevant to your audiences cravings.